The Feeling Is Forever.
“I just want surfers to feel special – to realize that we’re the luckiest people in the world.”
– Gordon Merchant
In 1973, our founder started Billabong with one vision: to share that magic feeling of waveriding with the rest of the world. Five decades later, driven by Merchant’s obsession with pushing surfing and surf culture forward, we’re more committed than ever to our founder’s original dream.
THE FEELING IS FOREVER – EPISODE 01: ANDY IRONS
Five decades of The Feeling. As most surfers know, “The Feeling” is better shown than explained. Which is why our founder Gordon Merchant originally created the “Wave Icon” to show the brand in perpetual motion.
It’s been interpreted and reimagined many times over the years, but one thing remains constant: the feeling is forever.
