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Billabong Art of Shaping
Billabong USA is proud to announce the fourth annual "Billabong Art of Shaping Event" to be held October 8th and 9th 2011 at the Sacred Craft Consumer Surfboard Expo at the Del Mar Fairgrounds in Del Mar, CA. This years' "Billabong Art of Shaping: Los Angeles County Edition" event will feature many of the top shapers in or originating from the hotbed of Los Angeles county.

The list of confirmed participating shapers includes Scott Anderson, Joe Bark, Jose Barahona, Clyde Beatty, Matt Calvani, Lance Carson, Bing Copeland, Robbie Dick, Bruce Grant, Tyler Hatzikian, Brian Hilbers, Jeff Ho, Hap Jacobs, Dennis Jarvis, Don Kadowaki, Glen Kennedy, Greg Liddle, Casey McCrystal, Jed Noll, Pat Ryan, Mike Stavros, Jeff Stoner, Jerry O'Keefe and Michael Zippi.

"The crew at Billabong have again stepped up with a fantastic event. Billabong truly understands the transcendent significance of the surfboard and surfboard builders within our culture," said Scott Bass, Sacred Craft Expo Director. "We're excited, as the auction will be a highlight of the expo, and further proof that Billabong has surfboards in their DNA."

The intention of Billabong's 2011 Art of Shaping Los Angeles County Edition Event is to showcase and pay tribute to LA shapers and their invaluable accomplishments and contributions to the art of surfboard building over the last five decades. Close examination of the list of invitees will reveal shapers from each decade that collectively have established the notable reputation of LA County.

The Concept
The concept of the "Billabong Art of Shaping Event" is simple; it is a venue to showcase the talent of LA County surfboard shapers and craftsmen by allowing them to build boards that highlight their particular contribution or influence on the evolution of the surfboard over a particular span in time. Shapers are invited and encouraged to "create a board representing the era, style, or shape they are best known for or relate to"; or, whatever best motivates their creativity and talent.

The shapers entry is then placed on display in The Billabong Art of Shaping showcase and auction arena at the Sacred Craft consumer surfboard expo along with full sized images of the shaper himself and a profile that includes information on the board he chose to build, his company or label, and his shaping history or career. These images will be turned over to the shaper at the close of the event.

The "Billabong Art of Shaping LA County Event" is a charity event, the winner of the competition is the shaper of the board that brings in the highest auction price at the Live Auction held Saturday night, October 8th; and thus becomes the largest single donor to 2011 SIMA Humanitarian Fund Grant recipients, the beneficiaries chosen for this years' "Billabong Art of Shaping Event".

How it Works
All invited participating shapers received a check from Billabong for $600 to be used towards materials. The shaper is then free to submit whatever type of board he deems appropriate; knowing he will be in friendly competition with his peers to win bragging rights for winning the "Billabong Art of Shaping Los Angeles County Event", along with the winner's check from Billabong for $2,000. The runner up will receive a free full page ad in SURFING Magazine's "Board Builder's Issue", the second runner up will receive a free full page ad in SURFER Magazine's "Board Builder's Issue". This year we will also be setting one lucky shaper up with a brand new planer from Accurate Planers.

Schedule of Events
The Billabong Art of Shaping will be displayed on the floor of the Sacred Craft Consumer Surfboard Expo at the Del Mar Fairgrounds on October 8th and 9th 2011.

Each board will be highlighted with a photo banner of the shaper and a written profile on a podium stand along the outside perimeter of the velvet roped display. During the course of the shows guests are invited to view the boards and read the stories about the individual boards and shapers. The booths will be hosted by members of the Art of Shaping LA County Advisory Board; which is made up of Mark Richards from Val Surf, Todd Roberts from ZJ Boarding House, Daniel Del Castillo of ET Surf, Dickie O'Reilly of Spyder and John Leininger of Becker Surfboards and Royce Cansler and Darin Bradley from Billabong, collectively we'll have an extensive knowledge of LA shapers and their accomplishments. Of course every shaper in the event is encouraged to attend or drop by and hang out, as many have done in past years' events.

On Saturday evening beginning at 6 PM as the Sacred Craft Expo Floor closes for the day there will be a Shapers Reception and Live Auction for attendees from Sacred Craft. From 6 PM on guests can grab a beer or a glass of wine, view the boards and settle in for a live auction that will begin at 7:00 PM that is sure to be exciting.
Other exhibits/events at Sacred Craft include:
Tribute to the Masters Shape-off honoring Carl Ekstrom presented by US Blanks
Sustainable Craft Showcase
The Soul Project Quivers Lounge
The Art Grotto "Board Art Benefit" - Surf Aid International
KorduroyTV Vid Shorts Lounge
Antique Roadshow Style Surfboard & Memorabilia Appraisals
SurfersVillage Music Stage Surfers for Surfers featuring School of Rock VTeam
Book signings: Chris Dixon's Ghost Wave: The Discovery of Cortes Bank and the Biggest Wave on Earth; Mike Hynson's Transcendental Memories of a Surf Rebel ; Mickey Munoz's No Bad Waves, Talking Story with Mickey Munoz

About BILLABONG ART OF SHAPING

The concept of the "Billabong Art of Shaping Event" is simple; it is a venue to showcase the talent of surfboard shapers and craftsmen by allowing them to build boards that highlight their particular contribution or influence on the evolution of the surfboard over a particular span in time. The "Billabong Art of Shaping" is a charity event benefiting the SIMA Humanitarian Fund.

About SACRED CRAFT

The SACRED CRAFT Consumer Surfboard Expo provides an opportunity for shapers, surfboard craftsman and surfboard manufacturers to come together under one roof and share their passion with the surfboard loving public. It operates with one objective, to unite passionate surfers with the surfboard industry.